You have some designer brands / creators, who will definitely sell Skull gin made me do it shirt to their customers, or to a smaller circle if they have less customers, but when it comes to known brands (with stores all over the world, like Kenzo or Givenchy) the items will either end up in the archive (of the brand) or kept until mid-season for press sales. Press sales are limited access sales where the invitees can buy them at about 5% of their intended price. The price is low because the items have been worn quite a few times, many have tear & wear, many have smears or are indeed completely dirty. Most importantly, unlike high end brands such as Chanel, Dior or Hermès, the samples and runway items are of lower quality than the items intended for stores – therefore asking the full price or even half price simply is not acceptable. The sizes can be quite random, finishing of a mediocre quality. Sometimes the items used for runway or found at press sales don’t carry the signature lining of the season, have some off details or even worse, are made of lesser quality fabrics.
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I could argue that it’s riskier to try to create your own internal development Skull gin made me do it shirt prior to having an MVP or initial product version online if you don’t have prior knowledge of the software development market. If your startup is actually proven good you will ideally have to have an internal software team. Not only software but also marketing, sales, legal, etc. But at first you want to make your liabilities as low as possible. That’s why you hire an outside CA, that’s why you outsource your marketing to an agency, and that’s the same reason why outsourcing your software can be an strategic asset.